EUPHEMISM
EUPHEMISM The term euphemism refers to polite, indirect expressions which replace words and phrases considered harsh and impolite or which suggest something unpleasant. Euphemism is an idiomatic expression which loses its literal meanings and refers to something else in order to hide its unpleasantness. For example, “kick the bucket” is a euphemism that describes the death of a person. In addition, many organizations use the term “downsizing” for the distressing act of “firing” its employees. Euphemism depends largely on the social context of the speakers and writers where they feel the need to replace certain words which may prove embarrassing for particular listeners or readers in a particular situation. Techniques for Creating Euphemism Euphemism masks a rude or impolite expression but conveys the concept clearly and politely. Several techniques are employed to create euphemism. It may be in the form of abbreviations e.g. B.O. (body odor), W.C. (toilet) etc. Fore